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About Valdos

Senior experience, directly involved

Valdos was founded by Valentina Graffi and Anca Neuhoff to give businesses of every size and industry finance, marketing and brand development under one roof. We work alongside your organisation, take responsibility for delivery and remain involved for as long as the business priority requires.

Two founders. Complementary expertise.

Every Valdos engagement is led by its founders. Their experience brings together the financial discipline, market perspective and commercial judgement needed to address important business priorities with clarity and confidence.

Valentina Graffi, Co-Founder of Valdos

Valentina Graffi

Co-Founder · Finance and Business Transformation

Valentina works with leadership teams when growth, acquisition or organisational change demands stronger financial visibility, control and execution. With more than 17 years of finance leadership experience, she helps businesses strengthen reporting and planning, protect performance, integrate acquisitions and build finance operations equipped for the next stage of growth.

Her background includes serving as European Finance Director and Deputy Managing Director within the Desktop Metal group, alongside senior roles at Culligan, Standex International and Gates. She has led cross-border finance operations, restructuring, post-merger integration, compliance and ERP transformation across multinational and mid-sized businesses. Valentina combines expertise in German GAAP, US GAAP, IFRS and SOX with the commercial judgement to turn financial information into confident business decisions.

Anca Neuhoff, Co-Founder of Valdos

Anca Neuhoff

Co-Founder · Marketing, Strategy and Growth

Anca works with leadership and commercial teams when market potential is not yet delivering the expected commercial results. With more than 15 years of marketing and growth leadership experience, she helps businesses sharpen strategy, clarify their value, focus investment and move priority initiatives from customer insight through to market execution.

Through senior roles at CHEP, Puratos, Mars, Royal Canin and Accor Hotels, Anca has led multi-country go-to-market strategies, portfolio development, demand generation and product launches across diverse European markets. Her work has shortened launch cycles, strengthened qualified pipelines and equipped sales teams to bring new solutions to customers with greater consistency and impact. She combines customer evidence, commercial discipline and cross-functional leadership to turn strategy into measurable growth.

The right expertise around
your business priority

Valentina and Anca combine their perspectives whenever the work requires more than one discipline. Business development and market-entry assignments are led jointly, bringing financial rigour, customer understanding and commercial execution into one coordinated approach.

When additional capabilities are needed, Valdos draws on a trusted international network of experienced professionals across complementary fields. The team is shaped around the engagement, while the founders remain directly involved and accountable throughout.

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Engage with the expertise best aligned to your business priority. For cross-functional needs, Valdos brings together the appropriate capabilities within one coordinated engagement.

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